I'm Nikita,
and I'm a copywriter.

Where I am today. I write high-volume editorial on art, photography and whatever the internet is talking about this week, for a global readership. The fun part is finding the right headline for different platforms — the one that makes someone click, then stay to read. Behind that: real research, source-checking and the occasional contributor interview, all on a tight publishing schedule without the quality slipping. I write affiliate marketing articles for the site too.

A summer inside a fast startup, writing SEO blog content on entrepreneurship and helping the communications side keep moving. Small team, lots of ownership, a good crash course in writing about business for people building one. I also helped stage EWOR Connect 2023 in Sweden, on the events team.

Freelance, and the project that made me genuinely fluent in SEO — writing to lift search visibility and organic traffic while keeping the copy something a human would want to read, not just a search engine.

My first time leading the content, not just producing it. I kept everything on-brand across the site and campaigns, and sat with marketing and leadership to turn what the business wanted to say into something people would actually read. This is where I learned that clarity is a strategy, not a nicety.

High-volume, high-energy. Short form, long form, website and social — all of it chasing what was trending and turning it into something shareable for readers around the world. If you want to get fast and good at the same time, write to a publishing calendar like this one.

Before all that: running social media and brand promotions at MunchyMumbai, and lending subject-matter expertise to English-language educational content at Tata Interactive Systems for international clients. The early years where I figured out I wanted to do this for real.